Brand Blueprint
Brand blueprint
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Work with Offscript to build a strong and recognisable presence in your market.
The Offscript Brand Blueprint is a tried and tested method for defining who you are, and standing out from the crowd.
Built and refined through years of close collaboration with businesses in a variety of sectors, The Offscript Brand Blueprint is designed to discover deeper insights about your audience, your competitive landscape, and your general marketplace. By reviewing trends, challenges, and opportunities through this unique and proven process, we’ll be able to develop a roadmap that paints a clear picture of your brand, and what it will take to build it.
the offscript brand blueprint
1. Examine trends, challenges, and opportunities
Identifying your direction of travel requires a deep understanding of the micro and macro landscapes in which your business operates. We’ll approach this exercise by thinking like analysts and speaking like visionaries, taking an ambitious approach that sets the tone for our strategic work moving forward.
2. Clarify a unique Brand Purpose and Brand Promise
These assets support your long-term success by defining your WHY and providing your business with guidance for decision-making and communication clarity. For your customers, these provide the value and experience that they can expect from your business, every step of the way along their journey.
3. Identify your position within a category
Taking what we know about your market and vision for your business, we’ll define your position within an identified category. We’ll use a clear, thorough Positioning Canvas to uncover what sets you apart from the competition, and how that can be translated into a powerful positioning strategy.
onboarding
We’ll get to know your business quickly and efficiently through one-on-one conversations with key stakeholders and subject matter experts. We’ll make sure you understand exactly what you’re getting, and when. If you have any questions before your project gets started, they’ll be answered at this stage.
unlimited support
Outside of regular meetings, Katie will be available to make sure that your questions and concerns are addressed as quickly as possible. If you’re in need of information or assistance, you’ll always have a direct line to Offscript: No chat-bots or contact forms.
dedicated resource
You’ll work exclusively with Katie – creator of the Brand Blueprint and Founder at Offscript – who will work as your personal Brand Strategist & Consultant for the duration of your project. She’ll walk you and any key stakeholders through each step of the process, functioning as an extension of your internal team.
interested in Creative Direction or Campaign Management?
Offscript has worked with international organisations to bring their brand to life through video, digital advertising, OOH advertising, and editorial content. To share more details about your project, just get in touch.
recent work
in creative direction
Recently, Offscript was engaged to execute a major brand project on behalf of a global software business. Katie (Founder) served as Creative Director and client liaison for this project, managing the high-level concept, writing the script, engaging the production company, co-coordinating the video shoot, and collaborating with the post-production team to deliver the final asset. Check out the video below to see the final product!
Fair, transparent pricing
The Offscript Brand Blueprint can be tailored to suit your needs, goals, and budget. To discuss your project and get a quote, just get in touch to schedule your free consultation.
From
Get in touch to get started
£10,000