Thought leadership content strategy
Stress-Free Storytelling
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Work with subject-matter experts who act as an extension of your team to deliver clear, compelling content that resonates with your audience.
When you’re in the start-up or scale-up phase of growth, content is a key pillar of your roadmap to success.
Our approach to content strategy and production is based on a thorough understanding of your business and products, including your mission, vision, and values, your unique selling points, your value propositions, and your audience or buyer personas.
onboarding
We’ll get to know your business quickly and efficiently through one-on-one conversations with key stakeholders and subject matter experts. We’ll make sure you understand exactly what content you’re getting, and when. If you have any questions before your first batch of content is delivered, we’ll be sure to answer them at this stage.
dedicated resource
You’ll work with the same content specialist every month, who will be dedicated to learning as much as possible about your products, personas, and market. We believe that the best way to produce incredibly high-quality content is to work as though we’re an extension of your team, and we know how to do that without interrupting your BAU.
content planning
From Day One, you’ll have access to a shared content planner where you’ll be able to input easily to strategy, timing, and concepts. We’ll use this content planner to monitor progress and ensure that all content is easily accessible and reviewable from one single source of truth.
regular meetings
No matter which package you choose, you’ll have regular meetings with your content specialist. You can use these meetings to discuss strategy, introduce new stakeholders, provide updates on market trends, offer insight into customer questions, or simply just to check in and monitor the progress and success of your content.
unlimited support
Outside of regular meetings, your content specialist will be available via email to make sure that your questions and concerns are addressed as quickly as possible. If you’re in need of information or assistance, you’ll always have a direct line to offscript: No chat-bots or contact forms.
impact report
Depending on your in-house capabilities for tracking and monitoring marketing metrics, you’ll receive periodic impact reports that review how your content is performing. You’ll work with your content specialist to determine exactly how progress and success will be measured, depending on your specific goals.
faqs
What kind of clients do you work with?
We work exclusively with product-led companies in their start-up or scale-up phase of growth. While these tend to be mostly in tech and regulated industries, we’re passionate about helping any business that’s focussed on improving, disrupting, or creating a market with exciting, ambitious products.
Do you offer social media marketing?
Offscript provides long form content in the form of articles, as well as web copy. We don’t offer social media marketing services.
Do you offer ‘one-off’ blog services?
Generally, offscript offers multi-article packages with six-month commitments. This is to ensure that the content we produce on behalf of your business can start making an impact. 'One-off' services are generally only available for editorial pieces. If you’re a solopreneur, you can take advantage of our soloscript package.
How much do you charge?
Content packages start at £2500/month. You can learn more about our packages and pricing on this page.
How long does it take for content to start making an impact?
That depends on what metrics you’re tracking with regards to content, but generally, it takes about 3-6 months for long-form content (articles) uploaded to your website to start making a measurable impact. Web copy may start making an impact immediately, it just depends on what pages you’ve built, re-built, or optimised.
Fair, transparent pricing
Explore our content packages to see which one is right for your team.
- 3-4 optimised articles per month
- 2 rounds of revision per article
- onboarding session
- bi-weekly strategy calls
- unlimited email support
- impact reports every 6 months
minimum 6 month commitment
- 6-8 optimised articles per month
- 2 rounds of revision per article
- onboarding session
- bi-weekly strategy calls
- unlimited email support
- impact reports every 6 months
minimum 6 month commitment
- 3 optimised articles per month
- 1 round of revisions per article
- onboarding session
- bi-weekly strategy calls
- unlimited email support
- impact reports every 6 months
minimum 6 month commitment
Don’t see the perfect package for you?
Get in touch and we’ll be happy to discuss a bespoke content strategy that fits your needs, goals, and budget.